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Bahasa Melayu BA (Hons) Advertising and Digital Marketing Communications (3+0)
Course ID : (N/342/6/0000) (09/25) (PA13339)
Campus: SEGi College Penang
Levels of Study: Bachelor Degree
Awarding Institution : University of Greenwich, UK
Course Overview
This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia
Entry requirements
UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent and min. CGPA 2.50
Programme structure and modules
Year 1
Principles and Practice of Marketing
Introduction to Advertising
Financial Aspects of Marketing and PR
Introduction to Digital Marketing
Creative Content Marketing
Personal and Professional Development
Brand Management
Philosophy and Current Issues (Local and International Students)
Penghayatan Etika dan Peradaban (Local Students)
Bahasa Melayu Komunikasi 2 (International Students)
Introduction to Economics for Business
Year 2
Research Methods (MET)
Global Marketing Management
Media Planning and Buying
Advertising Campaign Management
Integrated Marketing Communications Management
Creative Project
Customer Insight
Marketing Research
Effective Listening /
Bahasa Kebangsaan A
Integrity and Anti-Corruption
Marketing for Business Application
Financial Accounting for Business
Year 3
Social Marketing
Direct and Digital Marketing Strategy
Social Media and Analytics
Critical Approaches to Advertising
Corporate Communications
Dissertation (MET)
Co-curriculum: Sustainability Thinking
Financial Aid / Funding
PTPTN
EPF
HRDC
SEGi Monthly Installment
Low Initial Payment
EduFlex– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.
Intakes & Orientation Dates
Intakes
14/1/2025 26/5/2025 15/9/2025
Orientation Dates
13/1/2025 24/5/2025 13/9/2025
Intakes
Orientation Dates
Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
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