Bachelor of Arts (Hons) Visual Communication Design
Course ID : (R2/213/6/0060)(05/29)(MQA/FA1097)
Campus: SEGi University
Levels of Study: Bachelor Degree
Course Overview
The Bachelor of Arts (Hons) Visual Communication Design at SEGi University provides a comprehensive foundation for a thriving career in the creative design industry. This programme equips you with a unique blend of knowledge, creative approaches, and technical skills, positioning you as a sought-after professional in this dynamic field. You’ll gain a deep understanding of design principles, industry technologies, and methodologies.
Tailor your education with concentrations in graphic design, illustration, packaging, digital imaging, or visualisation, aligning your studies with your career goals. SEGi University’s strong industry partnerships offer immersive experiences, involving you in real industry projects under the guidance of academic and industry experts.
Benefit from an exceptional faculty, including award-winning lecturers with extensive industry experience. The curriculum combines comprehensive education in visual communication design with flexibility, allowing you to specialise in your chosen area.
SEGi University’s ‘Industry into Classroom’ approach ensures industry needs influence coursework. You’ll gain an international perspective with a diverse student community representing over 90 nationalities.
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this programme prepares you for diverse opportunities in roles such as Graphic Designer, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, etc.
Entry requirements
STPM – min. of Grade C (GP 2.00) in any two (2) subjects
Unified Examination Certificate (UEC) with at least 5Bs
Matriculation/Foundation or equivalent
Diploma – (Level 4, MQF) min. CGPA of 2.00
Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to Senate / Academic Board’s approval (Note: The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme)
DKM / DLKM / DVM – min. CGPA of 2.00 and two (2) years working experience in a related discipline
Other equivalent qualifications recognised by the Malaysia Government.
Pass an interview OR submission of portfolio determined by the HEP
MUET Band 3
Programme structure and modules
Year 1
Software Application for Design
Design Principles
History of Art and Design
Still Life Painting
Illustration
Typography Design
Introduction to Photography
Basic Graphic Design
Digital Layout
Packaging Design
Creative Thinking
Basic Animation
Colour Photography
Year 2
Print and Editorial Design
Web Publishing
Advertising Media Strategy
Marketing and Purchasing Consumer Behaviour
Environmental Design
Branding and Corporate Identity
Moving Image
Discourse
Advanced Packaging Design
Advertising & Promotional Photography
Book Project
Year 3
Digital Imaging
Art Direction
Copywriting
Entrepreneurship
Professional Practice
Internship Practice
Portfolio Preparation and Final Project
Dissertation
Matapelajaran Umum (MPU)
Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management
Career opportunities
Graphic Designer, Art Director, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, Copywriter, Account Planner, and Strategic Planner.
APEL.C
Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.
Information on Accreditation
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The success of our Creative Arts and Design programmes is reflected in the achievements of our alumni. Many of our graduates are highly sought after in the industry, having won numerous awards and accolades. While we take immense pride in their accomplishments, we are even more excited about the incredible potential of our next gen creative professionals emerging from our programmes.
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