Bachelor of International Business (Honours)
Course ID : (N/0414/6/0382)(06/30)(MQA/PA18177)
Campus: SEGi University
Levels of Study: Bachelor Degree
Course Overview
The Bachelor of International Business (Honours) – 2u1i at SEGi University is designed to produce future-ready professionals with both academic knowledge and real-world experience. This uniquely structured programme integrates two years of on-campus learning with one full year of structured work-based learning (WBL), preparing students to thrive in global and cross-cultural business environments.
The curriculum covers key areas such as international trade, digital commerce, global market strategy, cross-cultural management, and sustainability. Through our strong industry collaborations, students gain hands-on exposure and networking opportunities with leading organisations—both locally and internationally.
What is 2u1i?
2u1i is a strategic learning model where students spend 2 years at university and 1 year in the industry. At SEGi, this means:
Year 1: Academic learning
Year 2: Three semesters of WBL (structured industry training)
Year 3: Advanced modules + final WBL semester
Eligible diploma holders or working adults (via APEL C) may enter directly into Year 2 or 3.
Programme Highlights
Work-Based Learning (WBL): A full year of structured practical training across international operations, digital commerce, and global marketplaces.
Globally Aligned Modules: Focused on international business, marketing, finance, sustainability, and cross-cultural leadership.
Future-Ready Learning: Aligned with Industry 4.0—equipping students with global thinking, digital literacy, and business agility.
APEL & Diploma Entry Options: Flexibility for working adults and diploma graduates to fast-track completion.
International Exposure: Collaborations with global companies and international academic articulation.

Entry requirements
Applicants must meet one of the following:
Pass STPM (2 subjects minimum, Grade C)
Pass STAM (Grade Jayyid)
Matriculation/Foundation (CGPA ≥ 2.00)
Diploma/Advanced Diploma (CGPA ≥ 2.00)
DKM/DVM/DLKM with approval
Other recognised equivalents
Additional Requirement:
Pass in Mathematics and English (SPM level or equivalent)International Students:
MUET Band 3 / CEFR Low B2 or equivalent
Programme structure and modules
Year 1
Personal Development & Communication Skills
Principles of Economics
Principles of Management
Quantitative & Statistical Methods
Global & Applied Economics
Information Technology & Systems
Principles of Marketing
Business Ethics
International Business
Financial Accounting 1
Managing Sustainable Organisation
Year 2
Work-Based Learning: International Operations & Quality Management
Work-Based Learning: International Digital Commerce
Work-Based Learning: Global Market Places
Year 3
Cross-Cultural Management
Human Resource Management 1
Strategic & Critical Issues in International Marketing
Integrity & Anti-Corruption
Appreciation of Ethics & Civilisation (Local) / Bahasa Melayu Komunikasi 2 (International)
International Human Resource Management
International Finance: Markets & Management
International Entrepreneurship
Co-curriculum –Sustainability Thinking
Philosophy and Current Issues
Work-Based Learning: Global Corporate Strategy
Career opportunities
Graduates of this programme are prepared for roles such as:
International Sales Executive
Business Development Officer
Market Research Analyst
Global Trade Compliance Specialist
Cross-Border e-Commerce Coordinator
International Marketing Executive
Further study opportunities
Master of International Business
MBA
Masters in Global Logistics, Marketing or Trade Industry roles with organisation like MITI, MATRADE, MIDA, ASEAN programmes
Intakes & Orientation Dates
Jan, May, Sept
Contact us
Local Marketing
International Marketing

Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.