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Bahasa Melayu Diploma in Digital Marketing
Course ID : (R2/0415/4/0017)(11/25)(A11332)
Campus: SEGi College Kuala Lumpur
Levels of Study: Diploma
Course Overview
Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.
Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.
About realme
realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.
Entry requirements
SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4
Programme structure and modules
Year 1
Principles Of Management
Principles Of Econonomics
Financial Accounting 1
Penghayatan Etika Dan Peradaban
Bahasa Melayu Komunikasi
Digital Business
Introduction To Marketing
Introduction To Finance And Technology
Bahasa Kebangsaan A*
Growth Mindset
Data Analysis
Introduction To Digital Marketing
Consumer Behaviour
Introduction To Advertising
Year 2
Digital & Service Marketing
Digital Personal Selling
Social Media Marketing
Integrity And Anti-Corruption
Search Engine Optimization
Marketing Management
Integrated Marketing Communication
Co-Curriculum: Sustainability Thinking
Digital Marketing Research
Ethical Issues In Marketing
Web Designing
International Marketing
* For Malaysian students who do not have a credit in SPM BM
Financial Aid / Funding
PTPTN
EPF
HRDC
SEGi Monthly Installment
Low Initial Payment
EduFlex– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.
Information on accreditation
Intakes & Orientation Dates
Intakes
14/1/2025 20/5/2025 9/9/2025
Orientation Dates
13/1/2025 19/5/2025 8/9/2025
Intakes
18/1/2025 24/5/2025 13/9/2025
Orientation Dates
18/1/2025 24/5/2025 13/9/2025
Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
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