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Bahasa Melayu Diploma in Digital Marketing
Course ID : (N/342/4/0229) (09/27) (PA12376)
Campus: SEGi College Penang
Levels of Study: Diploma
Course Overview
The impact of the digital revolution is here to stay. This program will cater to the needs of today’s marketing, not only for students but also for working adults, by giving them an in-depth approach to prepare them in becoming more effective in implementing digital marketing strategies and to gain competitive advantages.
This programme will equip new generations with required industry knowledge and skills to face challenges towards becoming a global entrepreneur. Students will gain experience and knowledge through theoretical and practical exposure offered by this programme, to get them ready to take on the world.
We are committed in providing the best opportunity for our graduates by enriching their knowledge in digital marketing and business.
About realme
realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.
Entry requirements
SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4
Programme structure and modules
Year 1
Introduction to Business
Introduction to Digital Marketing
Principles of Marketing
Academic English
Principles of Management
Consumer Behaviour
Introduction to Advertising
Business and Company Law
Principles of Economics
Financial Accounting
Social Media Marketing
Malaysian Studies 2 (Local students)
Bahasa Melayu Komunikasi 1 (International students)
Growth Mindset / Bahasa Kebangsaan A*
Year 2
Business Data Analytic
Digital and Service Marketing
Web Designing
Search Engine Optimisation
Digital Personal Selling
Introduction to Finance
Marketing Management
Ethical Issues in Marketing
Integrated Marketing Communication
Technopreneurship
Digital Marketing Research
International Marketing
Co-curriculum Management
Industrial Revolution 4.0 in Malaysia
Financial Aid / Funding
PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment
Career opportunities
As graduates, you will have vast career opportunities to choose from, such as: Digital Marketing Executive, Content Marketing Developer, Branding Specialist, Social Media Executive, Media Content Strategist and many more career opportunities. This programme is also a pathway to a degree programme.
Intakes & Orientation Dates
Intakes
14/1/2025 20/5/2025 9/9/2025
Orientation Dates
13/1/2025 19/5/2025 8/9/2025
Intakes
18/1/2025 24/5/2025 13/9/2025
Orientation Dates
18/1/2025 24/5/2025 13/9/2025
Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
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