East Meets West: Two PhD Students Find Their Marketing Calling in Malaysia’s Melting Pot

Zhang Jin and Lu Yiqian, two ambitious PhD students from China, traded the familiar rhythms of their homeland for the vibrant pulse of Malaysia, embarking on a journey of academic discovery at SEGi University. Their pursuit of marketing excellence led them to a melting pot of cultures, where they not only deepened their knowledge but also unlocked their potential as global thinkers.

SEGi’s reputation for academic excellence and industry-relevant programmes initially caught their eye. “The emphasis on practical application and critical thinking immediately resonated with me,” Jin explains. Lu, with her sights set on becoming a lecturer, adds, “The faculty’s expertise and the promise of a diverse learning environment drew me to SEGi.”

But what truly set their SEGi experience apart was the unwavering support they received. But what truly set their SEGi experience apart was the unwavering support they received. “Navigating a new academic environment in a foreign country can be daunting,” Lu admits. “But SEGi’s International Students’ Office provided invaluable assistance with everything from visa renewals to accommodation, ensuring a smooth transition.”

Read the full article here: https://www.segi.edu.my/east-meets-west-two-chinese-phd-students-find-their-marketing-calling-in-malaysias-melting-pot/