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Bahasa Melayu Bachelor of Arts (Hons) Visual Communication Design
Level of Study: Bachelor Degree
Programme Overview
The Bachelor of Arts (Hons) Visual Communication Design at SEGi University provides a comprehensive foundation for a thriving career in the creative design industry. This programme equips you with a unique blend of knowledge, creative approaches, and technical skills, positioning you as a sought-after professional in this dynamic field. You’ll gain a deep understanding of design principles, industry technologies, and methodologies.
Tailor your education with concentrations in graphic design, illustration, packaging, digital imaging, or visualisation, aligning your studies with your career goals. SEGi University’s strong industry partnerships offer immersive experiences, involving you in real industry projects under the guidance of academic and industry experts.
Benefit from an exceptional faculty, including award-winning lecturers with extensive industry experience. The curriculum combines comprehensive education in visual communication design with flexibility, allowing you to specialise in your chosen area.
SEGi University’s ‘Industry into Classroom’ approach ensures industry needs influence coursework. You’ll gain an international perspective with a diverse student community representing over 90 nationalities.
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this programme prepares you for diverse opportunities in roles such as Graphic Designer, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, etc.
Entry requirements
- STPM – min. of Grade C (GP 2.00) in any two (2) subjects
- Unified Examination Certificate (UEC) with at least 5Bs
- Matriculation/Foundation or equivalent
- Diploma – (Level 4, MQF) min. CGPA of 2.00
- Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to Senate / Academic Board’s approval (Note: The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme)
- DKM / DLKM / DVM – min. CGPA of 2.00 and two (2) years working experience in a related discipline
- Other equivalent qualifications recognised by the Malaysia Government.
- Pass an interview OR submission of portfolio determined by the HEP
- MUET Band 3
Programme structure and modules
Year 1
- Software Application for Design
- Design Principles
- History of Art and Design
- Still Life Painting
- Illustration
- Typography Design
- Introduction to Photography
- Basic Graphic Design
- Digital Layout
- Packaging Design
- Creative Thinking
- Basic Animation
- Colour Photography
Year 2
- Print and Editorial Design
- Web Publishing
- Advertising Media Strategy
- Marketing and Purchasing Consumer Behaviour
- Environmental Design
- Branding and Corporate Identity
- Moving Image
- Discourse
- Advanced Packaging Design
- Advertising & Promotional Photography
- Book Project
Year 3
- Digital Imaging
- Art Direction
- Copywriting
- Entrepreneurship
- Professional Practice
- Internship Practice
- Portfolio Preparation and Final Project
- Dissertation
Matapelajaran Umum (MPU)
- Effective Listening/Bahasa Kebangsaan A
- Hubungan Etnik/Malaysian Studies 3
- Pengurusan Ko-kurikulum
- TITAS/BMK 2
- Personal Health Management
Financial Aid / Funding
- PTPTN
- EPF
- SEGi Monthly Installment
- Low Initial Payment
- EduFlex– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
Graphic Designer, Art Director, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, Copywriter, Account Planner, and Strategic Planner.
APEL.C
Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.
Information on Accreditation
| Campus | Programme ID | MQA Certificate |
|---|---|---|
| SEGi University | (R2/213/6/0060)(05/29)(MQA/FA1097) | Download |
| SEGi University (ODL) | (N-DL/0211/6/0079)(07/29)(MQA/PA17543) | - |
Intakes & Orientation Dates
Full Time Mode
4/3/2025 8/4/2025 1/7/2025 29/7/2025 28/10/2025 25/11/2025
3/3/2025 7/4/2025 30/6/2025 28/7/2025 27/10/2025 24/11/2025
14/1/2025 20/5/2025 9/9/2025
13/1/2025 19/5/2025 8/9/2025
Weekend Mode
18/1/2025 24/5/2025 13/9/2025
18/1/2025 24/5/2025 13/9/2025
Programme Offered in:
SEGi University
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The success of our Creative Arts and Design programmes is reflected in the achievements of our alumni. Many of our graduates are highly sought after in the industry, having won numerous awards and accolades. While we take immense pride in their accomplishments, we are even more excited about the incredible potential of our next gen creative professionals emerging from our programmes.
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