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Bahasa Melayu Diploma in Mass Communication
Level of Study: Diploma
Programme Overview
This programme is designed to cater to the high demand for skilled professional in the fields of advertising, multimedia, public relations and broadcasting.
Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-centric graduates who are computer and IT-savvy, to enable them to excel in the global communications industry.
Upon completion of this programme, students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills and management skills to apply in the challenging and competitive public relations, advertising and broadcasting industry.
Entry requirements
- SPM – or its equivalent (min. of 3 credits, including English)
- STPM – or its equivalent (min. of Grade C (GP 2.00) in any subject and a credit in English
- Unified Examination Certificate (UEC) with at least 3Bs
- SKM level 3 and pass SPM with a credit in English
- Certificate or its equivalent and a credit in English at SPM or its equivalent
- Certificate in Media and Communication or its equivalent.
- TOEFL score of 500 OR IELTS score of 5.0 (international students)
Programme structure and modules
Year 1
- General Language Training
- Introduction to Mass Communication
- Principles of Marketing
- News Reporting
- Business Communication
- Videography
- Academic English
- Advertising Principles
- Documentary & Photojournalism
- Fundamental Photography
- Media Studies
Year 2
- Public Relations
- Visual Analysis
- Communication & Scholarship
- Media Law & Ethics
- Copywriting
- Electronic Publishing
- Decision Making Skills
- Film Appreciation
- Journalism
- Communication Research
- Final Year Project
Year 3
- Industrial Training
Matapelajaran Umum (MPU)
- Moral Studies/ Islamic Studies
- Presentation Skills/ Bahasa Kebangsaan (for those with no credit in BM SPM)
- Malaysian Studies (Local)/ Bahasa Komunikasi (International)
- Pengurusan Ko-Kurikulum
Financial Aid / Funding
- PTPTN
- EPF
- HRDC
- SEGi Monthly Installment
- Low Initial Payment
- Selangor Zakat Education Financial Aid Programme
- Bantuan Dermasiswa Lembaga Zakat Selangor
- B40 & RURAL OUTREACH SCHEME (BRO)– Pay nothing until you’ve graduated! Monthly Allowance, Accommodation & Up-front cash subsidy available
- EduFlex– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
Students who successfully completed the programme can then move on to pursue the bachelor’s degree programme, allowing them to pursue careers such as Journalist, Broadcaster, Radio DJ, TV News Caster, Event Director, Planner, Social Marketing Executive, Public Relations Executive.
Information on Accreditation
| Campus | Programme ID | MQA Certificate |
|---|---|---|
| SEGi College Kota Damansara | (R3/321/4/0044)(10/29)(MQA/A8052) | Download |
| SEGi College Kuala Lumpur | (R3/0323/4/0071)(09/28)(A9370) | Download |
| SEGi College Subang Jaya | (R2-TVET/0323/4/0043)(09/27)(TVET/QF15175) | Download |
| SEGi College Sarawak | (R2/0323/4/0029) (03/26) (A6860) | Download |
Intakes & Orientation Dates
Intakes
14/1/2025 20/5/2025 9/9/2025
Orientation Dates
13/1/2025 19/5/2025 8/9/2025
Intakes
18/1/2025 24/5/2025 13/9/2025
Orientation Dates
18/1/2025 24/5/2025 13/9/2025
Programme Offered in:
SEGi College Kota Damansara
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Local Marketing
International Marketing
SEGi College Kuala Lumpur
SEGi College Subang Jaya
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SEGi College Sarawak
Control the Narrative
Communicators have the power to shape perspectives and control narratives like never before. Our Communication students learn to harness this power by working closely with industry leaders and practitioners. Through hands-on experience and mentorship, they sharpen their craft
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