The Bold Idea That Won 1st Runner-Up at a National Business Competition

On 5–6 July 2025, Soh Ye Kai, a Diploma in Accountancy student from the Faculty of Business, Accountancy & Law at SEGi emerged as 1st runner-up in the prestigious Business Case Study Competition organised by Xiamen University Malaysia and sponsored by Prudential. The competition brought together top student teams from universities across Malaysia to tackle real-world economic challenges, focusing on the gig economy and the evolving role of the insurance industry.

Competing against 10 teams, Soh and his group were tasked with pitching a comprehensive strategy to support gig workers through innovative insurance models. Their final proposal stood out with a bold idea: transform gig workers into insurance agents while offering exclusive discounts on insurance purchases tailored to this workforce segment. The concept addressed issues of financial protection, income generation, and long-term sustainability for a growing but underserved population.

Read more at https://university.segi.edu.my/the-bold-idea-that-won-1st-runner-up-at-a-national-business-competition/

This event is organised in support of the following United Nations Sustainable Development Goals (SDG):

SDG 4: Quality Education

SDG 8: Decent Work and Economic Growth

SDG 10: Reduced Inequalities