They Didn’t Just Learn Marketing — They Learned to Outsmart It

July 31, 2025

SEGi delivered a future-focused boost to its business students through the Digital Marketing Utilising AIworkshop, held on 9 April 2025. Organised by the Student Experience Office and the School of Business & Accounting, the event brought together 45 eager participants for a dynamic two-hour session led by Kelly Chong, CEO of KelC Agency & Academy. The workshop offered more than just surface-level insights — it explored how artificial intelligence is reshaping every layer of digital marketing, from content creation to analytics and strategic execution.

Students gained hands-on exposure to AI-powered tools and techniques that are redefining how brands connect with audiences. Topics included AI content mastery, integrated digital marketing, and real-time performance analytics — all vital to succeeding in an increasingly automated and data-driven marketing landscape. With digital ad spending projected to exceed USD 740 billion globally by 2025, understanding AI’s role in maximising return on investment is no longer optional — it’s essential.

This event is organised in support of the following United Nations Sustainable Development Goals (SDG):
SDG 4: Quality Education
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure