大众传播(荣誉)学士 - 开放式远程学习
Course ID : (R/321/6/0111)(03/26)(MQA/FA4123)
校园世纪大学
学习水平学士学位
课程概览
SEGi University’s Bachelor of Mass Communication (Hons) – ODL is your gateway to a dynamic career in mass communication. This programme focuses on conveying information to large audiences through various media, including newspapers, magazines, radio, and television.
Our curriculum equips students with the skills, techniques, and knowledge needed to craft strategic solutions for contemporary business challenges within the mass communications industry. What sets this programme apart is its hands-on training, utilising cutting-edge equipment and industry-relevant software, allowing students to immerse themselves in the field’s creative and managerial facets.
Tailored for adult learners, our blended learning approach offers flexibility, enabling you to study at your own pace, anywhere, anytime, while maintaining your work-life balance. You’ll earn a full SEGi University qualification, similar to full-time students, and have the opportunity to connect with peers, share experiences, and establish valuable contacts.
This programme includes an exploration of subject matter depth, nine elective subjects, seamless academic administrative support, 24/7 access to a digital library, and complimentary access to over 200,000 online courses.
Furthermore, our unique ‘Industry into Classroom’ approach allows students to work on real industry projects, mentored by both academic and industry experts, providing a real-life learning experience.

入学要求
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
或
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent;
或
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
或
媒体与传播文凭或同等学历;或
或
大学预科/基础课程或同等学历,CGPA 至少达到 2.00,SPM 或同等学历中英语成绩优良。
* NOTE : The requirement for credit in English subject at SPM level for candidate in category (i), (ii), (iii) and (v) can be waived should the qualifications contain English subject with equivalent/higher achievements’.
对于国际学生,英语作为外语考试(TOEFL)成绩达到 500 或国际英语语言测试系统(IELTS)成绩达到 5.0 或同等水平。
备注:将对每位候选人进行单独访问。
课程结构和模块
计划科目
了解广播
了解新闻业
交流英语
Understanding Public Relation
整合营销传播
企业传播
创意写作
媒体技术与实践
了解广告
传播心理学
管理媒体和企业
Social Media and PR Practices
媒体与文化社会学
舆论与宣传
Mass Comm. & Stories of Mass Media
媒体法、权力与舆论
创意与创新出版
传播理论与原则
商业道德
环境管理与技术
创业发展
传播与活动管理
研究方法
Media Relations and Publicity (PR)
工业培训
研究项目
Public Relations and Media Writing (PR)
Strategies and Practices in Public Relations (PR)
Mata Pelajaran Umum(MPU)
TITAS / Bahasa Melayu Komunikasi 2
Hubungan Etnik / Pengajian Malaysia 3
国语 A / 有效听力
个人健康管理
库里库鲁姆岛
注:课程结构和单元可能会随时更改。
资助/资金
职业机会
记者、企业传播主管、公共关系主管、广告主管、内容创作者、文案、媒体策划、电视主持人或电台主持人。
APEL.C
通过工作经验和先前学习获得的学分豁免,缩短学习时间。点击 这里 以了解更多有关 APEL.C. 的信息。
认证信息
入学和新生指导日期
摄入量
18/1/2025 24/5/2025 13/9/2025
迎新日期
18/1/2025 24/5/2025 13/9/2025

控制叙事
传播者拥有前所未有的塑造观点和控制叙述的能力。我们的传媒专业学生通过与行业领袖和从业人员密切合作,学习如何利用这种力量。通过亲身体验和导师指导,他们磨练了自己的技艺