English (UK) 
SEGi University & Colleges recently celebrated the overwhelming success of its SEGi K-Pop Soundwave, a groundbreaking musical and carnival extravaganza that brought together more than 4,000 enthusiastic attendees at the Campus Piazza, SEGi University, Kota Damansara.
The event, held on 24 August 2024, marked a historic moment for SEGi. It combined world-class entertainment with an unforgettable celebration of the next generation of students.
Featuring international K-Pop sensation BamBam from GOT7 and some of Malaysia’s top local talents, the SEGi K-Pop Soundwave showcased SEGi’s commitment to providing not only quality education but also vibrant, memorable experiences for its students and community. The festival was designed to merge global and local cultures, creating a unique environment where attendees could enjoy a mix of entertainment, education, and fun.
“The SEGi K-Pop Soundwave has been an extraordinary success, reflecting SEGi’s dedication to embracing diversity, creativity, and innovation in all aspects of student life,” said Ms. Stella Lau, Managing Director of University, Colleges, & K-12 at SEGi. “We are delighted to have hosted this event on our campus grounds, offering our students and attendees a taste of what SEGi represents—an institution that not only celebrates academic achievements but also the rich, diverse culture of our global and local communities.”
The day kicked off with a series of captivating performances by SEGi’s students, followed by local stars Saixse, Ezra Kairo, and Malaysia’s hottest girl group, DOLLA. Each act brought their unique energy to the stage, captivating the audience with their dynamic performances. The excitement continued to build until the headline act, BamBam, took the stage, electrifying the crowd with his high-energy set and signature dance moves.
As the night progressed, DJs Blink and Nahsyk kept the momentum going with their infectious beats, blending K-Pop and local sounds to create an exhilarating atmosphere. The festival concluded on a high note, leaving attendees buzzing with excitement and eager for the next SEGi event.
The success of the SEGi K-Pop Soundwave would not have been possible without the generous support of its sponsors, including HeeBee Beauty, Hyatt Place, Ming Hing Aluminium, Sinn Huat Synergy, Menang Engineering, TanahMas Construction, YOF Consult Engineering, and LEGENDARY. Their contributions were instrumental in making the event a reality.
“This isn’t just a celebration—it’s a testament to SEGi’s ongoing mission to provide a holistic education experience that prepares our students for the future while honouring our rich cultural heritage,” Ms. Lau added. “We look forward to continuing this tradition of excellence in all our future endeavours.”
The SEGi K-Pop Soundwave has set a new benchmark for campus events, reinforcing SEGi University & Colleges as a leader in both education and student life, where learning extends beyond the classroom and into life’s most memorable experiences.
