On 5–6 July 2025, Soh Ye Kai, a Diploma in Accountancy student from the Faculty of Business, Accountancy & Law at SEGi emerged as 1st runner-up in the prestigious Business Case Study Competition organised by Xiamen University Malaysia and sponsored by Prudential. The competition brought together top student teams from universities across Malaysia to tackle real-world economic challenges, focusing on the gig economy and the evolving role of the insurance industry.
Competing against 10 teams, Soh and his group were tasked with pitching a comprehensive strategy to support gig workers through innovative insurance models. Their final proposal stood out with a bold idea: transform gig workers into insurance agents while offering exclusive discounts on insurance purchases tailored to this workforce segment. The concept addressed issues of financial protection, income generation, and long-term sustainability for a growing but underserved population.
本次活动支持以下联合国可持续发展目标(SDG):
可持续发展目标 4:优质教育
可持续发展目标 8:体面工作和经济增长
SDG 10:减少不平等现象


