赢得全国商业竞赛亚军的大胆创意

On 5–6 July 2025, Soh Ye Kai, a Diploma in Accountancy student from the Faculty of Business, Accountancy & Law at SEGi emerged as 1st runner-up in the prestigious Business Case Study Competition organised by Xiamen University Malaysia and sponsored by Prudential. The competition brought together top student teams from universities across Malaysia to tackle real-world economic challenges, focusing on the gig economy and the evolving role of the insurance industry.

Competing against 10 teams, Soh and his group were tasked with pitching a comprehensive strategy to support gig workers through innovative insurance models. Their final proposal stood out with a bold idea: transform gig workers into insurance agents while offering exclusive discounts on insurance purchases tailored to this workforce segment. The concept addressed issues of financial protection, income generation, and long-term sustainability for a growing but underserved population.

英文全文 https://university.segi.edu.my/the-bold-idea-that-won-1st-runner-up-at-a-national-business-competition/

本次活动支持以下联合国可持续发展目标（SDG）：

可持续发展目标 4：优质教育

可持续发展目标 8：体面工作和经济增长

SDG 10：减少不平等现象