Master of Business Administration (Marketing)
Course ID : (R2/0414/7/0039)(12/30)(MQA/FA3468)
Campus: SEGi University
Levels of Study: Postgraduate
Course Overview
The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.
This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.
It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.
Entry requirements
Bachelor’s Degree – with min. CGPA of 2.5
IELTS 6.0
All applications will be individually assessed.
Programme structure and modules
| Modules | Subject Areas |
|---|---|
| Global Brand Strategy | Product and Brand Management International Marketing |
| Global Economic Management | Economics for Managers Managing the International Economy Research Methodology |
| Consumer Behaviour and Quality Management | Consumer Behaviour Operations and Quality Management |
| Integrated Business Leadership | Marketing Management Strategic Management Organizational Behaviour |
| Research Project | Master’s Project |
Career opportunities
Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.
APEL.C
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Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
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