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Bahasa Melayu Master of Business Administration (Marketing)
Programme ID : (R2/0414/7/0039)(12/30)(MQA/FA3468)
Campus: SEGi University
Level of Study: Postgraduate
Programme Overview
The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.
This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.
It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.
WORLD-CLASS ADVANTAGE
POWERED BY THE AACSB BUSINESS EDUCATION ALLIANCE
Step into a world of opportunities shaped by the AACSB Business Education Alliance — the global gold benchmark for business education. At SEGi University Graduate School of Business you earn international recognition, industry-relevant expertise, and future-ready skills that set you apart anywhere in the world.
GLOBAL RECOGNITION
Your SEGi University Graduate School of Business qualification is aligned with some of the world’s most respected business schools, giving you a competitive edge in both local and international job markets.
POWERFUL GLOBAL NETWORKS
Connect with a worldwide community of thought leaders, business innovators, and educators. This exposure extends far beyond the classroom and builds relationships that can shape your future career.
GLOBAL BUSINESS INSIGHTS
Gain access to perspectives and research from global business leaders, providing you with valuable insights into today’s business challenges and the skills needed for tomorrow.
CUTTING-EDGE LEARNING
Our faculty and programmes are continuously benchmarked against international best practices, ensuring your learning experience is always relevant, innovative, and impactful.
POSITION YOURSELF FOR GLOBAL IMPACT
By joining SEGi Graduate School of Business, you become part of a network that spans over 100 countries and 1,900 member organisations worldwide. This is more than an education — it’s your launchpad to a future of leadership, influence, and opportunity on a global stage.
Entry requirements
Bachelor’s Degree – with min. CGPA of 2.5
IELTS 6.0
All applications will be individually assessed.
Programme structure and modules
| Modules | Subject Areas |
|---|---|
| Global Brand Strategy | Product and Brand Management International Marketing |
| Global Economic Management | Economics for Managers Managing the International Economy Research Methodology |
| Consumer Behaviour and Quality Management | Consumer Behaviour Operations and Quality Management |
| Integrated Business Leadership | Marketing Management Strategic Management Organizational Behaviour |
| Research Project | Master’s Project |
Financial Aid / Funding
EPF
SEGi Monthly Instalment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.
APEL.C
Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.
Information on Accreditation
Intakes & Orientation Dates
Intakes
04/01/2025 05/04/2025 21/06/2025 06/09/2025 22/11/2025
Orientation Dates
04/01/2025 05/04/2025 21/06/2025 06/09/2025 22/11/2025
Contact us
Local Marketing
International Marketing
Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
