大众传播(荣誉)学士学位
Course ID : (R3/0323/6/0011)(06/29)(MQA/A9854)
校园世纪大学
学习水平学士学位
课程概览
The Bachelor of Mass Communication (Hons) programme at SEGi University is an exciting journey into the dynamic world of mass media. Mass communication is a vital discipline in today’s interconnected world, encompassing newspapers, magazines, radio, television, and film. This programme equips students with the kills and theoretical knowledge needed to excel in this field.
What sets our programme apart is its blend of creativity and management. Students gain hands-on experience with state-of-the-art equipment and industry-relevant software.
One unique aspect of this programme is the opportunity to specialise in Advertising, Broadcasting, or Public Relations, tailoring your education to your specific interests and career goals. With a curriculum designed to provide an in-depth exploration of subject matters and a range of electives, you’ll gain a comprehensive understanding of mass communication.
Industry relevance is a priority at SEGi. Through our “Industry into Classroom” approach, students work on real industry projects, mentored by academic and industry experts. With students from over 90 nationalities, you’ll also benefit from a diverse and international learning environment.
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this rogramme opens doors to a world of opportunities in mass communication
入学要求
STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
统一考试证书(UEC),至少 5B 级
Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
Diploma – in Media and Communication or its equivalent
Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
TOEFL score of 500 OR IELTS score of 5.0 (International students)
Programme Structure and modules
第一年
Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
整合营销传播
Psychology in Communication
Mass Communication & Stories of Mass Media
二年级
Media Law, Power & Public Opinion
创业
Theory and Principles of Communication
商业道德
Managing Media and Business
Sociology of Media & Culture
研究方法
Social Media and Public Relation Practices
舆论与宣传
创意写作
第三年
Communication & Campaign Management
Environmental Management & Tech
选修 1
选修 2
Elective 3
研究项目
工业培训
Matapelajaran Umum(MPU)
有效听力/国语 A
马来西亚研究 3
"我的梦想"(Pengurusan Ko-kurikulum
TITAS/BMK 2
个人健康管理
专业化
第一年
Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
整合营销传播
Psychology in Communication
Mass Communication & Stories of Mass Media
二年级
Media Law, Power & Public Opinion
创业
Theory and Principles of Communication
商业道德
Managing Media and Business
Sociology of Media & Culture
研究方法
Social Media and Public Relation Practices
舆论与宣传
创意写作
第三年
Communication & Campaign Management
Environmental Management & Tech
选修 1
选修 2
Elective 3
研究项目
工业培训
Matapelajaran Umum(MPU)
有效听力/国语 A
马来西亚研究 3
"我的梦想"(Pengurusan Ko-kurikulum
TITAS/BMK 2
个人健康管理
职业机会
Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.
APEL.C
通过工作经验和先前学习获得的学分豁免,缩短学习时间。点击 这里 以了解更多有关 APEL.C. 的信息。
认证信息
入学和新生指导日期
全时模式
摄入量
4/3/2025 8/4/2025 1/7/2025 29/7/2025 28/10/2025 25/11/2025
迎新日期
3/3/2025 7/4/2025 30/6/2025 28/7/2025 27/10/2025 24/11/2025
摄入量
14/1/2025 20/5/2025 9/9/2025
迎新日期
13/1/2025 19/5/2025 8/9/2025
周末模式
摄入量
18/1/2025 24/5/2025 13/9/2025
迎新日期
18/1/2025 24/5/2025 13/9/2025
控制叙事
传播者拥有前所未有的塑造观点和控制叙述的能力。我们的传媒专业学生通过与行业领袖和从业人员密切合作,学习如何利用这种力量。通过亲身体验和导师指导,他们磨练了自己的技艺